Founded in Education
Established in a Japanese preschool classroom in 1988 - every product is tested by real teachers and children.
Classroom‑Tested Design
Developed by in-house experts together with preschool educators, then refined through children's natural play.
Built in our own factory with precise craftsmanship and certified to the world’s strictest safety standards.
Every GENI toy starts in a preschool classroom, where teachers, children, and our designers work side‑by‑side. Ideas are tested in real play sessions—refined until they inspire creativity, problem‑solving, and joyful learning. The result? Toys that aren’t just fun, but proven to work where it matters most: with kids.
Our designers spend time in preschools observing real play, talking with teachers, and identifying learning opportunities.
Ideas are shaped into prototypes and tested with children. Educator feedback ensures each design supports developmental goals.
Designs are improved through multiple trial rounds before being crafted in our own Vietnam factory, meeting the world's strictest safety standards.
From our factory to your home, every GENI toy arrives ready to inspire creativity, learning, and joyful play.
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